Executive to Lead Marketing & Merchandising
12-8-09
Appliance Factory Outlet Names Executive to Lead Marketing & Merchandising
Denver, CO
Appliance Factory Outlet today announced Cleat Crocker, as Director of Marketing & General Merchandise Manager. In his new position, Crocker will oversee all Merchandising and Marketing efforts for Appliance Factory Outlet and report directly to Chuck Ewing, President and CEO.
Crocker previously served as Director of Marketing and has made substantial improvements to Appliance Factory Outlet's branding and strategic direction. Crocker's leadership skills and extensive Appliance background are expected to play a vital role in aligning our corporate team with other "best in class"retailers and delivering profitable revenue growth.
Crocker joins Appliance Factory Outlet with over 22 years of combined experience at Montgomery Wards & Sears. His background includes positions as National Hardlines Marketing Manager and Regional Market Pricing Specialist at Wards and District Brand Central Manager, District Operations Manager, & Store General Manager at Sears Roebuck.
About Appliance Factory Outlet
Locally owned and operated since 1986, Appliance Factory Outlet sells direct to the public. Chuck Ewing, owner and CEO, carved his niche in a market typically held by big box retailers. From its humble beginnings in a garage, Appliance Factory Outlet has grown into Colorado's largest and the nation's 43rd largest independent appliance dealer. Appliance Factory Outlet operates 10 stores throughout Colorado.
